Launching under the Coca-Cola Creations platform, this new product will take the iconic Coca-Cola trademark to new expressions, driven by collaboration, creativity and cultural connections. This is the third variant of the limited edition sequential releases - after Coca-Cola Starlight and Coca-Cola Byte, which were launched in the US and select markets. This variant resonates the most with the Filipino youth, tapping into their No. 1 passion point – which is Music.
Coca Cola Zero Sugar Taste the Track - A Coca-Cola Creations innovation developed in collaboration with DJ Marshmello, an artist and brand that goes beyond electronic dance music (EDM), bringing multiple experiences to engage with teens and drive appeal for Coke Zero.
It is a Zero calorie Coca-Cola with Watermelon and Strawberry flavors that taste great with Coca-Cola, popular and globally accepted, indulgent, exciting and appealing to the youth as well as to the artist.