Donghwa Pharmaceutical (Chairman Yoon Do-joon) announced that 'Kasu Myeongsu-Q' was ranked No. 2014 in the fire extinguishing agent category for the 10th consecutive year in the 1 'Brand Power of Korea Industry (K-BPI) Survey' conducted by the Korea Management Association Consulting (KMAC).
The 'Brand Power of Korea Industry (K-BPI) Survey', which marks its 16th anniversary this year, is an authoritative representative brand indicator of Korea that is trusted by both companies and consumers. 'Kasu Myeongsu-Q' is the most loved brand by consumers, with annual sales of 460 billion won and a market share of more than 70% of liquid fire extinguishing agents, and has achieved excellent results in various categories such as recognition and loyalty.
Developed in 1897 based on the advantages of royal slander and medicine in the first year of the Korean Empire, it has been loved by the Korean people for three centuries for 117 years. At the beginning of its release, when people were dying due to sudden illness and sedimentation due to the difficulty of obtaining medicine, it was called "life-saving water" as the name implies, and it is widely known as a panacea.
In modern times, it is pursuing continuous evolution such as the addition of carbonic acid, ingredient reinforcement, and the launch of preservative-free products, and it is a liquid digestive that is consistently loved as a prescription suitable for the changed lifestyle of Koreans. Celebrating its 3th anniversary this year, Hyungmyeongsu is working with World Water Day (March 117) and UNICEF to carry out the "Water That Saves Lives" campaign, a social contribution activity that delivers clean water to children in water-scarce countries in Africa, and has released limited-edition packages with artists representing the era and donated all sales proceeds.
An official from Donghwa Pharmaceutical said, "We will continue to protect our value as Korea's longest-running brand and strive to solidify our position as the No. 3 brand."